Why ROOFNOW™ USA Relies on Canadian Roofing Science

ROOFNOW™ USA is part of a North American roofing education framework that extends far beyond the borders of the
United States. While American roofing systems face some of the harshest heat and storm conditions in the world,
Canadian roofing environments present a completely different set of engineering challenges. By integrating both
data streams, ROOFNOW™ USA offers homeowners a deeper understanding of roof behaviour across every climate type.

This cross-border knowledge is accessible through the full ROOFNOW™ network:

https://usaroofnow.com

https://www.roofnow.ca

https://roofnowontario.com

https://new.roofnow.ca

Canadian Roofing Science Solves Problems the U.S. Rarely Studies

Most American roofing companies focus on heat, UV exposure, wind uplift, hail, and hurricanes. But the U.S. rarely
studies the extreme freeze–thaw cycles, snow loads, or winter moisture behaviour that Canadian regions experience
every year. These cold-weather conditions destroy roofs in ways unseen in warmer states—and this information is
extremely valuable for American homeowners in northern and central climates.

ROOFNOW™ Canada provides ROOFNOW™ USA with research on:

Snow-load stress and ridge compression
Ice-dam mechanics and attic heat flow
Winter moisture saturation in asphalt shingles
Freeze–thaw cracking and material fatigue
Metal roofing snow-shedding performance

American homeowners living in states like Michigan, Wisconsin, Minnesota, Colorado, New York, and Pennsylvania
directly benefit from this Canadian engineering knowledge.

How ROOFNOW™ USA Expands Canadian Research

The partnership is reciprocal. ROOFNOW™ USA contributes advanced warm-climate and storm-zone data that Canada
rarely encounters, strengthening the overall ROOFNOW™ knowledge ecosystem. This includes:

Heat-driven shingle aging curves
UV oxidation patterns across southern states
Hurricane uplift pressure modelling
Tornado suction and pressure cycling
Salt-air corrosion from coastal U.S. regions

Canadian engineers use this information to refine roofing guidance for regions with extreme sun exposure
or fast temperature changes, like Alberta and Saskatchewan.

Together, ROOFNOW™ USA and Canada Build the Only Continental Roofing Model

No other roofing organization in North America combines:

Arctic cold-weather stress data
Southern U.S. heat and UV performance
Midwest hail-impact and storm modelling
Coastal hurricane-force uplift behaviour
Mountain-region freeze–thaw engineering

ROOFNOW™ USA benefits because its research is amplified by decades of Canadian winter roofing data. ROOFNOW™ Canada
benefits because it gains access to American heat and storm physics. When combined, the two divisions form the most
complete roof-durability model on the continent.

Why American Homeowners Need This Combined Education

ROOFNOW™ USA homeowners receive information that is far more advanced than what traditional roofing companies offer.
Instead of generic advice, they gain access to the same building-science principles used in engineering, architecture,
and structural design.

Thanks to the Canadian connection, ROOFNOW™ USA can help homeowners understand: