ROOFNOW™ Anti-Fraud & Consumer Protection Policy

Homeowners in Ontario face increasing risks from misleading advertisements, unlicensed contractors, storm-chasing crews, and high-pressure sales tactics. The ROOFNOW™ Anti-Fraud & Consumer Protection Policy sets clear standards to ensure that every homeowner receives transparent information, documented pricing, and safe, ethical service from start to finish.

1. No High-Pressure Sales Tactics

Homeowners will never encounter aggressive sales methods, limited-time pressure, forced upgrades, or demands for immediate decisions. All project details are reviewed calmly and professionally.

2. No Door-Knocking or Storm-Chasing Practices

ROOFNOW™ does not engage in unsolicited door-to-door roofing sales, storm damage canvassing, or any form of unrequested home visits. All appointments must be homeowner-initiated.

3. Full Disclosure of Costs and Scope of Work

Every quote includes a complete breakdown of materials, labour, accessories, warranties, and project stages. There are no hidden fees or surprise add-ons.

4. WSIB, Insurance & Licensing Verification

Documentation of WSIB, liability insurance, and compliance requirements is available to all homeowners upon request. This eliminates the risk of uninsured or unqualified contractors.

5. No Deposit Fraud or Advanced Payment Risks

Payments are outlined clearly, with structured schedules that align with project progress. Homeowners are never asked for unreasonably large deposits or off-contract payments.

6. Documented Written Agreements

All roofing work requires a written service agreement that outlines responsibilities, specifications, timelines, warranties, and customer protections. Verbal commitments alone are never used.

7. Protection from Product Substitution

All materials used on the project must match the documented specifications. No substitutions, downgrades, or unapproved products are ever installed.

8. Transparent Warranty Practices

Warranties are provided in writing and explained before the project begins, including coverage limits, transferability, and manufacturer responsibilities. No misleading claims about “lifetime” coverage are made.

9. Verified Installation Photos for Homeowners

Homeowners receive photo documentation of key installation stages to ensure that roofing components match the agreed scope and that all work has been completed properly.

10. Safe Data & Privacy Protections

Personal information collected through forms, phone inquiries, or appointments is protected using secure handling practices. Data is never sold, shared, or used for unsolicited marketing.

11. Clear Complaint & Issue-Resolution Process

Any concern raised by a homeowner is addressed through a structured, documented resolution process. Homeowners receive direct access to support staff and project supervisors to ensure timely solutions.

12. Zero-Tolerance Policy for Misrepresentation

ROOFNOW™ maintains a strict zero-tolerance stance against misleading claims, false advertising, or misrepresentation of materials, certifications, or services.

The ROOFNOW™ Anti-Fraud & Consumer Protection Policy is designed to protect Ontario homeowners from common roofing industry risks while ensuring transparency, trust, and ethical conduct throughout every project.