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STOP RE-ROOFING. ROOF SMART. ROOF ONCE. METAL ROOFING EXPERTS
ONTARIO METAL ROOFING Serving Homeowners Across Ontario
🍁 MADE IN CANADA
STOP RE-ROOFING. ROOF SMART. ROOF ONCE. PERMANENT METAL ROOFING FOR ONTARIO
ARCHITECTURAL STEEL ROOFING

The Look of Slate. The Strength of Steel.

A dimensional slate-profile metal roofing system made from 26-gauge Canadian steel with hidden fasteners and a clean, architectural finish.

26 gauge Canadian steel slate profile metal roofing with hidden fasteners
26GA CANADIAN STEEL
🍁 MADE IN CANADA HIDDEN FASTENERS SLATE PROFILE

26GA Canadian Steel Slate Roofing

The architectural appearance of natural slate with the strength, durability and long-term protection of Canadian steel.

26 Gauge Canadian Steel Heavy-duty steel panels engineered for long-term roofing performance.
Slate Profile Architectural dimensional profile designed to recreate the appearance of natural slate.
Hidden Fastener System Fasteners are concealed beneath the roofing system for a clean, finished appearance.
Made in Canada Canadian-made metal roofing designed for demanding Canadian weather.
Will Not Crack, Peel, Split or Rot Steel roofing eliminates many of the deterioration problems associated with conventional roofing materials.
120 MPH / 192 KMH Wind Warranty Engineered and warranted for winds up to 120 MPH.
Up To 2.5” Hail Warranty Covered against cracking from hail stones up to 2.5 inches in diameter.
Does Not Attract Lightning A metal roof does not increase the likelihood of your home being struck by lightning.
Built-In Snow Retention The dimensional slate profile helps retain snow across the roof surface.
No Extra Roof Noise When properly installed as a complete roofing assembly, metal roofing is not significantly noisier than a conventional roof.
Reduced Heat Retention Metal roofing does not hold heat the same way traditional asphalt shingles can, helping reduce heat transferred toward the attic.
50
YEAR TRANSFERABLE WARRANTY
🍁
CANADIAN MADE Built for Canadian conditions.
BEFORE YOU COMPARE METAL ROOFS

Not All Metal Shingles Are Built the Same.

Homeowners often compare metal roofing by colour, profile and warranty — but one of the most important differences is something you may never notice from the ground: the thickness of the steel itself.

UNDERSTANDING STEEL GAUGE

With steel, a lower gauge number means thicker material.

That means 26-gauge steel is thicker than 28-gauge steel, and substantially thicker than 30-gauge steel.

For a stamped shingle-profile roof, that additional steel matters. The material must be formed into a detailed architectural shape while still remaining rigid enough to perform as part of the finished roofing system.

26 GA
More steel in every panel. A heavier starting material creates a more substantial roofing product before it ever reaches your home.
TYPICAL SHINGLE-PROFILE COMPARISON Steel Gauge
28 GA
Common Alternative Thinner than 26GA
30 GA
Common Alternative Thinner again
Remember: unlike many measurements, steel gauge works backwards — the lower the number, the thicker the steel.
WHY SHOULD A HOMEOWNER CARE?

Because you’re not buying a sample. You’re buying a roof.

01

Greater Panel Rigidity

Thicker steel creates a more substantial panel with greater inherent rigidity. That matters when roofing is exposed to decades of wind, snow, ice and seasonal temperature changes.

02

More Material Between Your Home and the Weather

When you choose 26-gauge steel, you’re starting with a heavier steel substrate before coatings, forming and installation are even considered.

03

Strength Where the Panel Is Formed

A slate-style metal shingle contains bends, ribs and contours. Beginning with thicker steel gives the finished profile more material throughout those formed sections.

04

Compare What You Can’t See

Two metal roofs can look very similar from the driveway. Asking what gauge of steel is actually being installed is one of the simplest ways to understand what you’re really buying.

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A SMART QUESTION TO ASK EVERY METAL ROOFING CONTRACTOR

“What gauge is the actual steel roofing panel you’re installing on my house?”

Don’t compare metal roofs on appearance alone. Compare the steel underneath the finish, the construction of the panel and the complete roofing system being installed.

26 GAUGE STEEL

When you’re planning a roof for decades, starting with more steel makes sense.

HOW YOUR METAL ROOF IS MADE MATTERS

Roll-Formed. Not Press-Stamped.

Most homeowners never think to ask how a metal roofing panel gets its shape. But the forming process can have a major influence on the consistency, geometry and finished quality of the roofing system.

26GA
THICK STEEL + PRECISION FORMING

We start with substantial 26-gauge steel — then form the slate profile progressively.

Instead of forcing a flat steel blank into its finished shape with a hydraulic press and stamping dies, this roofing profile is created through a precision roll-forming process.

THE ROLL-FORMING PROCESS

The profile is created progressively — not all at once.

Steel enters the roll-forming line as a continuous strip. It then travels through a sequence of carefully positioned forming rolls.

Each stage makes a controlled change to the steel until the final slate roofing profile, edges and joining geometry are produced.

The result is a manufacturing process designed around repeatability — an important consideration when hundreds of individual roofing panels must fit together across an entire home.

01
Steel Coil 26-gauge steel enters the forming line.
02
Progressive Forming Multiple roll stations gradually shape the steel.
03
Precision Profile The finished slate geometry is produced consistently.
THIS ROOF

Roll-Formed 26GA Steel

Progressive Forming

Steel is gradually shaped through successive forming stations rather than being forced into its entire profile in one press operation.

Consistent Geometry

Roll tooling is designed to repeatedly produce the same profile dimensions throughout a production run.

Controlled Bending

The shape develops progressively, distributing the forming work over multiple stages.

Precision Joining Geometry

Consistent edges and profiles help panels align properly as the roofing system is assembled.

Made From Continuous Coil Steel

The roofing profile begins as continuous steel rather than individual blanks being placed into a stamping press.

ANOTHER WAY METAL SHINGLES ARE MADE

Press-Stamped Metal Shingles

Individual Blanks

Steel pieces are typically cut into individual blanks before being formed by tooling.

Press & Die Forming

A press applies force through matched tooling to create the shingle’s shape.

More Abrupt Deformation

Detailed ribs, corners and embossments can require significant deformation of the steel in localized areas.

Localized Strain

Deep stamped features can place greater strain on specific portions of the metal during forming.

Different Manufacturing Philosophy

Stamping can produce excellent metal components, but it is fundamentally different from progressively forming a continuous roofing profile.

WHAT DOES THIS MEAN FOR YOUR HOME?

Precision matters when hundreds of panels have to become one roof.

01

Panel-to-Panel Consistency

A roofing system depends on repeated dimensions. Consistent profiles help adjoining panels line up the way the system was engineered to fit.

02

Cleaner Roof Lines

Precision forming helps maintain the repeating geometry that creates the straight courses and uniform slate appearance you see from the ground.

03

Controlled Steel Forming

Instead of creating the entire shape in one press operation, the steel is progressively guided into its final profile through multiple stages.

04

Built as a Roofing System

The profile isn’t simply decorative. Its geometry, edges and joining areas all become part of the completed weather-protection system.

THE DIFFERENCE ISN’T JUST THE SHAPE

Roll forming is only half the story.

Precision manufacturing matters — but so does what you’re forming.

This slate roofing system begins with 26-gauge steel, a substantial material thickness for a residential metal shingle-profile roof.

Combine heavier steel with a controlled roll-forming process and you get a roofing product designed around both material strength and dimensional precision.

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BEFORE YOU BUY A METAL ROOF, ASK TWO QUESTIONS

“What gauge steel is it — and how is the profile formed?”

A homeowner shouldn’t have to judge a metal roof only by a colour sample or warranty brochure. Ask about the actual steel and the manufacturing process behind it.

THE PARTS YOU DON’T SEE MATTER

A Great Metal Roof Is More Than What You See From the Driveway.

The visible roofing is only one part of the finished system. Long-term performance also depends on what happens at the deck, valleys, walls, chimneys, eaves, ridges and ventilation openings.

THE HOMEOWNER DIFFERENCE

The details underneath the roof are where good installations separate themselves.

A roofing contractor can install an excellent roofing product and still create future problems if water management, ventilation or flashing details are treated as an afterthought.

That’s why homeowners should compare the complete installation specification — not simply the material being placed on top.

COMPLETE ROOF SYSTEM
ONE ROOF Multiple layers of protection
01
STARTING POINT

Roof Deck

The roof needs a sound, stable substrate before the finished roofing system is installed. Damaged or deteriorated decking should be identified rather than simply covered.

02
SECONDARY PROTECTION

Water-Shedding Layers

Underlayment and appropriate membrane details provide another level of protection beneath the exterior roofing surface, particularly around vulnerable areas of the roof.

03
WHERE ROOFS USUALLY GET COMPLICATED

Flashing Details

Chimneys, walls, skylights, valleys, pipes and roof transitions require properly designed flashing. These details deserve as much attention as the main roofing field.

04
WHAT HAPPENS UNDER THE ROOF

Attic Ventilation

A properly functioning attic needs a planned path for air intake and exhaust. Roofing and ventilation should be considered together rather than as separate projects.

05
THE EDGES MATTER

Eaves, Rakes & Perimeters

Roof edges are termination points for the entire system. Properly fitted perimeter components create a finished edge while helping manage wind-driven rain and drainage.

06
EVERY OPENING NEEDS A PLAN

Roof Penetrations

Plumbing stacks, exhaust vents and other penetrations interrupt the main roofing surface. Each one needs to be integrated into the roofing system rather than simply sealed around afterward.

THINK LIKE WATER

A roof’s real job is simple: control where water goes.

Rain doesn’t always fall straight down. Wind can push water sideways. Snow can accumulate around transitions. Melting snow can travel across cold and warm portions of a roof.

Good roofing design creates overlapping layers and drainage paths so water continues toward the exterior instead of depending on a bead of sealant as the primary defence.

1
RAIN / SNOW

Hits the Roof

2
ROOFING SYSTEM

Directs Water

3
FLASHINGS & EDGES

Maintain the Path

4
RESULT

Water Leaves the Roof

WHEN COMPARING QUOTES

Ask what’s included before comparing the bottom line.

01

How will the existing roof deck be inspected?

02

What happens if damaged wood is discovered?

03

How are valleys and roof-to-wall transitions built?

04

What underlayment or membranes are being installed?

05

How will the attic intake and exhaust ventilation be assessed?

06

How are vents, pipes and other penetrations integrated?

THE ROOFING MATERIAL IS IMPORTANT.

But the installation details are what turn materials into a roof.

When you’re comparing roofing companies, compare the complete system being proposed for your home — not just the price per square foot.

THINK BEYOND THE NEXT ROOF

The Real Cost of Roofing Isn’t Just Today’s Price.

A roof should be evaluated over the years you expect to own the home. The lowest initial quote can become expensive when replacement cycles, tear-offs, disposal, labour and future material costs are added back in.

THE HOMEOWNER QUESTION

How many times do you want to buy your roof?

Most roofing decisions are made by comparing today’s installation price. But a homeowner planning to remain in the property for many years should also consider what happens when that roof eventually needs to be replaced.

Every replacement can bring another round of contractor quotes, material purchases, labour, tear-off, disposal and disruption around the home.

LONG-TERM THINKING A permanent roofing decision changes the question from “What is the cheapest roof today?” to “What roof makes sense over the life of the home?”
TYPICAL HOMEOWNER DECISION

One installation vs. repeated roofing projects

OPTION A Repeat the Roofing Cycle
01 Purchase
02 Age
03 Remove
04 Replace
OPTION B Plan for Long-Term Ownership
HOME ONE LONG-TERM ROOFING PLAN

Put more emphasis on the quality of the roofing system you choose today and less emphasis on repeating the same project again later.

WHAT HOMEOWNERS OFTEN FORGET

A future roof replacement has more costs than shingles.

01

Future Labour

Roofing labour is purchased again every time the roof must be removed and replaced.

02

Tear-Off

Removing the old roof requires additional labour, equipment and handling before the new roof can even begin.

03

Disposal

Old roofing materials have to be loaded, transported and disposed of as part of another roofing project.

04

Future Material Pricing

The next roof will be purchased at whatever material prices exist years from now — not at today’s price.

05

Property Disruption

Another roofing project means another period of deliveries, crews, equipment, noise and activity around the home.

06

Another Buying Decision

Homeowners must once again research products, compare quotes, choose contractors and manage another major renovation.

PRICE VS. VALUE

Cheap and expensive are not the same thing as good value and poor value.

A roofing system can cost more initially and still make more financial sense when its useful service life is considered.

The better comparison is not simply: “How much does this roof cost?”

The better question is: “What am I getting for the money, and how long am I planning to rely on it?”

BEFORE YOU CHOOSE YOUR ROOF

Think like an owner, not just a buyer.

01

How long do I expect to own this home?

02

Do I want to manage another roofing project later?

03

Am I comparing upfront price or total ownership value?

04

What future costs would another roof replacement create?

ROOFING IS A LONG-TERM DECISION

Buy for the house you’re protecting — not just the invoice you’re paying today.

BUILT WITH ONTARIO IN MIND

Ontario Weather Doesn’t Give Roofs An Easy Life.

Roofs across Ontario experience snow, ice, rain, summer heat, UV exposure and repeated freeze-thaw cycles. Roofing materials should be selected with the complete climate in mind.

01
WINTER

Snow & Ice

Roofs can remain covered for extended periods while snow, ice and melting water interact across the roof surface.

02
SPRING

Rain & Thaw

Snowmelt, rainfall and rapidly changing temperatures can expose a roof to large amounts of moving water.

03
SUMMER

Heat & UV

Roofing surfaces spend long summer days exposed directly to solar radiation, heat and ultraviolet light.

04
FALL

Temperature Swings

Warm afternoons and cold nights begin another season of expansion, contraction, frost and changing conditions.

ONE OF ONTARIO’S BIGGEST CHALLENGES

It’s not just cold. It’s cold, warm, cold, warm.

Ontario roofs do not simply enter winter and remain frozen. Temperatures can move above and below freezing repeatedly throughout the season.

Snow melts. Water moves. Temperatures drop. Water freezes. Then the process can begin again.

This repeated cycling is one reason homeowners should think about roofing as an exterior building system exposed to constant environmental movement — not simply a decorative covering.

ONTARIO FREEZE-THAW CYCLE One winter can contain many cycles.
ABOVE FREEZING Snow & Ice Melt
H₂O
WATER MOVES Across the Roof
−°
BELOW FREEZING Water Freezes Again
↻ REPEAT
A ROOF HAS TO HANDLE ALL OF IT

Ontario doesn’t test roofing one way at a time.

Different weather conditions create different demands. The roofing material you choose needs to live through the entire seasonal cycle year after year.

01 SNOW

Accumulated Winter Load

Snow can remain on a roof for days or weeks, adding weight while repeatedly melting and refreezing around roof details.

02 ICE

Frozen Water

Ice can develop around eaves, valleys and drainage paths, making proper roofing geometry and water movement important.

03 RAIN

Wind-Driven Water

Storms can push rain across a roof from directions very different from ordinary gravity-driven rainfall.

04 HEAT

Hot Summer Surfaces

Roof surfaces exposed to direct summer sun can experience temperatures significantly different from the surrounding air.

05 UV

Continuous Sun Exposure

Roofing is one of the most continuously exposed exterior surfaces on a home, receiving direct sunlight year after year.

06 CHANGE

Expansion & Contraction

Roofing materials respond to temperature changes. A Canadian roof can move through a very wide temperature range throughout a single year.

FOUR-SEASON ROOFING

The challenge isn’t surviving one storm.

It’s continuing to perform through thousands of days of changing weather.

WINTER Snow • Ice • Frost
SUMMER Heat • Sun • UV
THE BETTER QUESTION

Don’t ask: “Will this roof look good?”

Ask: “How is this roofing system designed to deal with Ontario for the next several decades?”

Appearance matters. But on an Ontario home, climate performance deserves to be part of the buying decision from the beginning.

ONTARIO HAS FOUR REAL SEASONS

Choose roofing with all four of them in mind.

01
Your Information How should we reach you?
02
Property Location Where is the roofing project?
03
Your Roof Tell us what we’re working with.

Select anything that applies to your home.

04
Current Roof Condition Select any known concerns.
05
Choose Your Preferred Colour You can always change your selection later.
06
Project Timing When are you considering your new roof?
07
Project Details Anything else we should know?
AFTER YOU SUBMIT YOUR REQUEST

No Pressure. Just a Clear Roofing Plan.

A roofing estimate should give you useful information — not put you into a high-pressure sales process. Here’s what happens after you contact ROOFNOW™.

01 PROJECT REVIEW

We Review Your Property

We start with the information you’ve provided and look at the property, roof design and overall scope of the project.

02 ROOF ASSESSMENT

We Understand the Roof

Measurements, roof geometry, access and important details are reviewed so the estimate reflects the actual home — not simply a generic price per square foot.

03 YOUR OPTIONS

You Get a Clear Proposal

You’ll be able to understand what is being proposed for your home, what is included and what decisions still need to be made.

04 YOUR DECISION

You Decide When You’re Ready

Ask questions, compare your options and make an informed decision. The goal is to help you understand what you’re buying before you move forward.

EDUCATE FIRST. INSTALL SECOND.

A homeowner should understand the roof before signing for the roof.

Roofing is a major investment in your home. You should feel comfortable asking questions about the materials, construction, scope of work and installation before making a decision.

If something isn’t clear, ask. A good roofing proposal should become easier to understand the closer you look at it — not harder.

A BETTER ESTIMATE EXPERIENCE

Know what you’re actually comparing.

01

Defined Scope

Understand what work is included rather than relying on a single total at the bottom of a page.

02

Product Identification

Know exactly which roofing product and finish are being proposed for your home.

03

Clear Expectations

Understand what happens before, during and after the roofing project begins.

04

Questions Answered

A homeowner should have the opportunity to understand the proposal before being asked to make a decision.

READY TO START?

Tell us about your roof.

Start with the estimate form above or speak directly with ROOFNOW™.

STEELSHIELD 50 PERMANENT METAL ROOFING SYSTEM
THE STRENGTH OF STEEL GIVE YOUR HOME ARMOUR STEEL PROTECTION FOR LIFE
READY WHEN YOU ARE

Start Planning Your Metal Roof

Tell us about your Ontario home and receive a free, no-pressure roofing consultation.

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Proven roofing knowledge

30 Years’ Experience.
One Roof Built to Last.

Three decades of roofing experience helping Ontario homeowners make informed decisions about permanent metal roofing.

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A smarter roofing choice

100% Recyclable.
Near-Zero Landfill Waste.

Steel roofing can be recycled at the end of its long service life—helping Ontario homeowners choose lasting protection with far less roofing waste.

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